Making biodiversity a credit to your business – Part 2 of 2
This blog was written by our Project officer, Amelia Allerton. Amelia is responsible for the collaborative development of the seagrass biodiversity project and acts as the project’s technical coordinator. She has a background in biodiversity research within Marine Protected Areas and has experience supporting community projects. In this 2-part blog series, we explore the importance of biodiversity, the emerging market of biodiversity credits and the opportunities they provide for both forward-thinking businesses and nature. We hope you enjoy Part 2!
Welcome to Part 2 of our blog series!
We have covered the biodiversity crisis and how important protecting and restoring nature is to our survival and quality of life. Now let’s explore how businesses can join the Nature Positive movement by investing in nature and our futures.
But how can businesses invest in nature?
An emerging market of biodiversity credits are providing an avenue for businesses to tangibly invest in nature. Biodiversity credits are not offsets, but instead are part of the Nature Positive movement. They are meant for the private sector to voluntarily increase their investment in nature conservation and provide an opportunity for forward-thinking companies and business leaders to get ahead of the curve and prove they value nature and people as well as the bottom line. When looking for biodiversity credits to invest in, it is important to ensure credits are verifiable and Free Prior and Informed Consent was granted from the resident communities within a project region. Organisations such as Plan Vivo review, audit and certify biodiversity credits to ensure that what they offer to the market is a positive product that was sourced fairly, ethically and sustainably. By setting a standard that must be met for projects to sell credits, purchasers can rest assured they are buying a trusted product that protects biodiversity, communities and climate. These credits are often referred to as high-integrity biodiversity credits.
What are the business benefits to investing in nature?
Investing in biodiversity credits does not have to be a one-sided affair and there are many potential benefits for businesses.
As discussed in Part 1, nature and natural resources directly contribute to the economy and global GDP. By investing in nature, businesses can help develop more stable markets that are not as heavily impacted by the uncertainty of dwindling resources, extreme climatic events or unproductive soils. Showing that your business supports biodiversity conservation and recovery also addresses the growing consensus among consumers that businesses shouldn’t just take from the natural world without giving back. By investing in nature from market inception, businesses can set themselves as industry-leaders. Furthermore, as regulatory frameworks develop and Several countries, including Australia, the UK, and Gabon, are already embracing credits and moving to legislate, by voluntarily involving your business in the market early, companies can prove that their business genuinely and proactively supports biodiversity and are not simply reacting to legislative change.
By investing in biodiversity credits, your business has the opportunity to innovate and solidify itself as a business leader and forward-thinking company. Purchasing these credits provides new marketing opportunities around your businesses support for the Nature Positive Movement. This provides your company with a competitive advantage and improves brand reputation across your business and products. Ethical company behaviour has a positive relationship with increased brand loyalty so biodiversity credits can be an effective way for connecting with consumers. Furthermore, staff retention and talent attraction is also positively associated with companies with strong ethical values and biodiversity credits can be a tangible way to contribute to your company sustainability and Corporate Social Responsibility goals.
Overall, businesses have a huge opportunity to address the biodiversity crisis for the benefit of the planet, people and business. Not only is supporting nature the right thing to do, but it can set your company apart as a business-leader.
If you would like to know more about biodiversity credits or are interested in supporting any of our projects, please do check out our web pages on our Vanga Seagrass Project and biodiversity credits. You can also reach out to the team at [email protected], we would love to hear from you!